It's time to present with the latest of my typography projects, the New Black design. What is the new black? According to trendsetters it's something new every season -then again, nothing ever becomes the "new" black, the... old one is doing fine, thank you very much!
According to me, it's a way to be sarcastic to the trendies and/or to signify that you (meaning: each individual) make personal choices that may well be the exact opposite of a new fad. Every one of us is the "new black" and none of us is, because we are not a herd and our tastes are diverse.
I put that in text, in bold lettering combined with thin drawn lines -unfortunately they can't be seen in the small previews- in what I believe to be a striking but simple design. You can see the stuff it's applied to in the New Black section of Surreality store. Enjoy, and do tell me your opinion.