The neutral clarity of the Helvetica typeface not only makes it one of the most widely used of all times but also one of the most loved and respected. It continues to inspire designs, art and documentaries, having such an impact over our view of the printed letter that obscures most -if not all- other typefaces when it comes to being iconic! Developed by Max Miedinger in 1957, it was rejuvenated in 1983 with the creation of Neue Helvetica.
It's a typeface I love and it sure feels nice to see it used in cool typography designs such as this one. The store is I'mJustCreative and the talented designer is Graham Smith, a man passionate enough to maintain a great website about Helvetica. Typophiles and design lovers take note!
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